Less thinking, more doing


If you’re like me, and you are, you think too much. Not about everything, but about many things, especially things you’re not sure you want to do. For most lawyers, anything associated with marketing seems to fall into that category.

You know you need to update your website, for example, but the idea sounds daunting and unpleasant, so you don’t do it. You’d like to get more referrals from other lawyers but you think this will require doing things you won’t want to do (it doesn’t) so you procrastinate.

Thinking is an occupational hazard for smart people.

Lately, I’ve been noodling about starting a podcast. I’m watching videos, learning about equipment and process, reading blog posts, and imagining what it might be like.

Will I be any good at it? Will I get business from it? Is it too complicated, too expensive, or too time consuming?

And. . . most importantly. . . will I like it? Because if I don’t, I know I won’t stick with it.

Sound familiar?

Anyway, the only way to find out any of these things is to actually do it.

Less thinking, more doing.

But here’s the thing. Going from not doing a podcast to doing a podcast is a big leap. Maybe too big. Instead of making that leap, I might do a short audio message for you, or a YouTube video, and see how that goes.

No commitment to a weekly podcast, just a “one-off”. If I like it, I might do another. At that point, I’ll be a different person, have different knowledge, and can make better decisions about what to do next.

Whatever it is that you think you need to do, or think you want to do, try it. Do it once, or do it for a few weeks, and see what you think and how you feel.

Thinking, planning, and research are good things. But you won’t know for sure until you do it.

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