Sell more legal services with better reviews and testimonials

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I got another five star review on one of my Kindle books (on network marketing). It was a great review:

“Probably the most valuable book on network marketing I have ever read. . . and that is saying a lot. If you are in direct sales or network marketing, you will find great benefit in this book. Buy it! Now.”

Nice, huh?

Yes. And very much appreciated. But as good as it is, it could have been better.

When a prospective buyer reads a positive review like this, they will want to know “why?” Why is it so good? How is it different? What will I learn? What will this help me to do? What has it helped you  to do?

They want specifics.

The same goes for reviews of your legal services.

When a client posts a positive review about you online, or sends you a testimonial, encourage them to provide details. If they say you treated them well, ask them to give an example. If they talk about the great job you did on their case, ask them to explain what they mean.

Did you get them a bigger settlement than they expected? Did you close the case quickly? Did you do something extra for them?

Were you nice to their kids? Did you regularly keep them informed about the progress of their case? If they had questions, did you answer them thoroughly? If you weren’t in when they called, did you call them back within 48 hours?

Specifics.

Specifics help prospective clients see the benefits of hiring you. They also make the review more believable.

Reviews that recommend you and your services will bring you more clients. Especially when those reviews explain why they are recommending you.

Want more referrals from other lawyers? Behold. . .

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