You just met someone. You give them your card. Then what? What do you do?
Do you tell them to call you? Do you give them a reason to do it? Something you’re going to share with them, or something you want to discuss with them?
Or do you leave follow-up to them?
Okay, maybe it’s too soon to call. Fine. Tell them to go to your website, to see an article you think they’ll be interested in, or a checklist they can fill out, or to download a report that covers the topic you’ve been discussing with them.
Because if they see that article or download that report, they will be one step closer to knowing what you do and how you can help them or the people they know.
Tell them what to do. Give them a reason to do it. Don’t leave it up to them. Don’t say maybe.
Too aggressive? Nah. You’re telling them about something that might benefit them. If they don’t want it, they won’t do it.
By the way, what’s on your card anyway? I see some attorneys make the mistake of not putting their website and email on their card. Why? I don’t know. Maybe they don’t have a website or use email, and if that’s true, that’s an even bigger mystery.
Hello, is this on?
But then making it easy for people to find out more about you and how you can help them is only one of the reasons we carry cards, and it’s not the most important one.
It’s not? No. The most important reason for giving someone your card is to get their card. So you can contact them. Because it’s your practice, not theirs, and marketing and following-up with people you meet is your responsibility. It’s also your best bet for turning a one-time meeting into new business.
So, I just met you, and this isn’t crazy. Here’s my card, may I have yours, so I can call you or send you something?
