Successful lawyers don’t have time for Facebook

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Busy, successful lawyers don’t have a lot of time for Facebook. That doesn’t mean you shouldn’t use social media in your marketing if you want to. It means you need to be careful that you don’t look like you have an abundance of free time to do it, especially during work hours.

And yet, that’s what many attorneys do.

They might actually be extremely busy and only log in once or twice a day. They might re-post or share others’ posts and not create any of their own. They might use software to automate everything and spend only five or ten minutes a day on social.

It doesn’t matter. If it looks like a duck and quacks like a duck, it’s a duck.

Don’t be a duck.

Watch what you post, and when. Post about weekend things on the weekends. During the workday, be careful. Share your law firm blog post, but don’t invite people to play a game.

And whatever you do, don’t post too much or too often.

In some businesses, an easy lifestyle with lots of free time are part of the sales pitch. You want people to see (or think) that you don’t work that hard and have lots of time for sports, working on your classic car, and trying out new restaurants.

But people think successful lawyers are busy and work hard, and even if that’s not true of you, that’s what you want the world to think.

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