An excellent way to grow your practice is to spend time with other lawyers. Once a week, invite a successful lawyer to lunch and get to know about them and their practice.
Look for ways you can help each other, with referrals, introductions, promoting each others events and content, guest posts, and so on. Ask lots of questions about what they want and need and look for ways to help them.
But don’t stop there. Learn from their successes. Ask questions about how they market their services and look for ideas you can use to market yours. What do they do, where do they do it, how did they get better at doing it?
Jim Rohn said, “If you want to be successful, study success.”
Also keep your ears open for what hasn’t worked for them, or hasn’t worked as well. Learn from their mistakes.
If you can see what they’re doing wrong, offer suggestions on how they can improve. If they aren’t getting as much traffic to their website as they want to, for example, share what’s working for you.
On that note, every once in awhile you might want to spend time with unsuccessful attorneys. Find someone who isn’t doing well and take them to lunch. Ask about what they’re doing and then do the opposite.
More on joint ventures: The Attorney Marketing Formula
