If you’ve been reading my blog for any length of time you’ve heard me repeatedly say that marketing doesn’t need to take a lot of time. “Just 15 minutes a day is all you need, just make sure you do it every day.”
Why every day?
- So that it becomes a habit. Because if you instead block out two hours every Friday for marketing and you miss a week, you’ll fall behind and may have trouble getting back in the groove
- Because doing something every day programs your subconscious mind to to find ideas when you’re doing other things
- Because marketing should be an integral part of running your practice and something you enjoy doing, not a chore you have to force yourself to do once a week
- Because the little things we do every day, a quick phone call or email, for example, are not only effective because they involve reaching out to people, they are also efficient, compared to big blocks of time which often involve a lot of waste
- Because marketing ideas and opportunities present themselves daily, via people you meet, things you read, and ideas that pop into your mind, and if you don’t use them in the moment, they will pass you by
There are times when a big block of time for marketing can be useful, especially when you are working with a team. Planning and developing a new advertising or social media campaign or meeting with a web developer are examples. Of course some things like networking or delivering a seminar require a block of time.
You could also utilize blocks of time to get ahead of the marketing curve. With a little preparation, you could create a month’s worth of weekly blog posts in a single two hour writing session.
Investing 15 minutes a day (weekdays) for marketing is 5.5 hours a month, certainly not to much to ask of even the busiest attorney, especially considering the immense return on that investment. Could you add two more hours to that once a month for bigger projects? Do you need to?
How much time do you spend on marketing? Do you have a fixed schedule?
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