Did you hear about the imaginary new law? It says that one year from today, lawyers will no longer be allowed to meet new people. No networking, no advertising, no social media, no speaking or writing or anything else. Whoever you know one year from today is it.
Disastrous? One more law that needs to be overturned?
Not really. The law doesn’t say you can’t get referrals. The people you know can still send business and introduce you to people they know.
The law simply says that you can’t, on your own, meet anyone new.
(Are you still with me on this imaginary sojourn? I hope so. I do have a point.)
Now, knowing that this law will take effect in exactly one year, what would you?
Would you meet some new people as quickly as possible? You probably would.
Would you do everything you could to meet more well connected, influential people in your target market? Yeah, that would make sense.
Would you also work hard to strengthen your existing relationships? I’m thinking that’s a yes.
If one year from today you could not, on your own, meet anyone knew, I think it’s safe to assume you would have a sense of urgency about improving and growing your existing network of contacts. The question is, at some point, would you have enough?
Would you know enough people to sustain your practice ad infinitem? Could you survive and thrive solely on their repeat business, referrals, and introductions?
Yes.
No matter what kind of practice you have, if enough people know, like, and trust you, and you treat them right and stay in touch with them, your financial future should be golden.
And hey, enough doesn’t mean thousands. 50 or 100 people will probably do the trick for most lawyers, assuming those people aren’t hermits. In fact, five or ten good referral sources can keep you very busy. Remember, you will also get referrals from the new clients they send you and referrals from those clients, too.
It’s not about who you know. It’s about who they know.
Anyway, even though you may already have enough people in your existing network, you probably should go find some new contacts before the new law goes into effect. I know, it’s imaginary, but if you pretend that it’s not, in a year, you’ll be a very happy lawyer.
Want more referrals? Try this.
