The secret to success in the courtroom, boardroom, and new car showroom


If you want to win more trials, negotiate better deals, and make lots of money so you can buy new cars, the secret has just been revealed.

According to a study of over a billion Tweets during sporting events, being confident makes you more popular than being right. “The more opinionated [the tweeters] were, the more influential and trustworthy they were perceived to be,” the study found.

I’m not surprised. People are attracted to confident people. They listen to them and want to follow them.

I am a little surprised, however, by the researcher’s correlation of “loud” and “confident”. “Despite professional pundits and amateur fans making a similar amount of correct and incorrect predictions, the tweeters who ‘yelled’ louder were seen as more trustworthy and had more followers,” they said.

I don’t know about you, but when I hear people “shouting,” I see it as a lack of confidence. When you have the facts on your side, you don’t need to shout. But maybe that’s not true on Twitter where you have to make noise so you can be heard above the incessant chatter.

In the real world, I have occasionally raised my voice slightly to emphasize a point in a negotiation or in oral argument. It is done sparingly and it is very brief, no more than a word or two. Mostly, I rely on a calm and sober recitation of the facts. I’ll bet you do, too.

Maybe that’s why many attorneys aren’t loving social media. We’re too self-conscious. We want to win friends and influence people but we don’t want to shout to do it.

Fortunately, there is another way to be popular on social media. According to another study, referenced on the same page, “Twitter users who posted positive, easy-to-read messages that contained news and other factual information, gained 30 times more followers than grumpy, self-centred [sic] tweeters.”

So, if you want more friends and followers, and you want to win more arguments and more trials, be confident, stay positive, and share valuable information. And if you are inclined to shout, make sure it’s not about you.

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