Easy way to get fresh content for your blog or newsletter

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Last night, I hosted a one hour conference call for one of my businesses. There were six speakers, each of whom spoke for a few minutes. My job was to introduce them, let them share their story, and ask a few follow-up questions.

Easy.

We got good feedback on the call. People liked the stories and the information. Told me I did a great job. Hey, I just asked questions. Someone else lined up the guests.

Anyway, if you’re looking for an easy way to get some fresh content for your blog or newsletter, here’s what to do:

  1. Contact one of your referral sources (or a professional you would like as a referral source) and ask if you could interview them for your blog or newsletter.
  2. Jot down five to ten questions, things you think your readers would want to know about the expert’s area of expertise.
  3. Interview them on the phone, in person, or via email. Post the audio or a transcription on your blog or newsletter.

Easy.

Your readers get valuable information from a subject matter expert. You get content for your blog or newsletter. The expert gets exposure to your list.

What’s next? The expert interviews you for their blog or newsletter, of course.

Marketing is easy when you know The Formula.

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