Wow, you’ve got a LOT of Facebook friends. And your mailing list is fatter than Santa. Traffic? Your web site is busier than So Cal freeways. And, oh-my-goodness, look at all those Likes and Retweets!
Very impressive.
Big numbers. Big list. Big stats.
But, um, question for you. How many clients did you sign up last month?
No, really, I know you’ve got all this traffic and stuff, but how many clients came in through the Internet?
See, there’s really only one metric that matters. The rest is one big distraction. Fools gold. Rope-a-dope.
Don’t kid yourself. Your time and effort (and money) spent online is either working or its not.
What’s that? More traffic and more subscribers does lead to more sales? Sometimes it does. But I’d rather have a site with 100 visitors a month and five clients signing up than a site with 10,000 visitors and only one new client.
Bottom line, baby.
Traffic and subscribers are factors, but not the most important ones. Not by a long shot. Your offer is way more important. So is your content. And how often you stay in touch with the people who visit your site. And what you say to them.
So, if your web site has itsy-bitsy traffic but you’re signing up boat loads of clients, rejoice! You’re an Internet marketing goo roo. If you have tons of traffic but nobody signs up, hey, that’s okay. Everyone needs a hobby.
Get more clients online, and off. Get The Attorney Marketing Formula.
