One of the most common reasons lawyers give for not marketing (or not marketing enough) is that they don’t have the time. Of course I don’t agree with that. There’s always time. You can make substantial progress in marketing your practice in as little as 15 minutes a day. I don’t care how busy you are, you can “find” 15 minutes a day.
You know this is true. And you also know that marketing is important to your success. So if you ever find yourself saying, “I don’t have the time,” you know that’s just an excuse. The real real reason is that you don’t know what to do, or, you don’t want to do it. So you tell yourself you don’t have the time.
If this sounds at all familiar to you, I have a suggestion. A place to begin.
Put 15 minutes on your calendar each work day. Call it “marketing time”. Make it an appointment, with yourself. Tell your secretary that you are busy at that time and not to book anything else for you. If a client calls and wants to talk to you during that time or come in to see you, you have to say no. You’ll talk to them 15 minutes later. You already have an appointment at that time. It’s your most important appointment of the day, and you can’t miss it.
Will you do that? Will you commit to a 15 minute appointment every day? Good. You’re on your way.
Now, what do you do during that time? If you don’t know, I suggest you start out by reading this and other marketing blogs. Just read. Take some notes. Write down ideas.
You will probably find a lot of things you don’t want to do. But you will also find some things you do want to do. Do this for a couple of weeks and you will have plenty of ideas you’ll be itching to try.
Once you try them, and once you see some results coming in, you won’t have to “force” yourself to keep your 15 minute appointment. In fact, marketing time may become your favorite appointment of the day.
One of the six key strategies in The Attorney Marketing Formula is leveraging time to get more results from less effort. You can read all about it on this page.
