If a client leaves and hires another attorney to replace you, the odds are you’ve screwed up big time. Sure, they leave for other reasons but generally speaking, clients would rather stay with the devil they know (that’s you) than take a chance on the devil they don’t.
They don’t want to take the time looking for another attorney, or take the risk. The next attorney could turn out worse, and then what? It’s easier to stay where they are, even if they’re not crazy about you.
It’s like the story about the old hound dog sleeping on a nail poking out of the floorboards. “Why doesn’t he get up off the nail?” his owner is asked. “Doesn’t it hurt?” “Sure it hurts, just not enough.”
So that’s the good news. You don’t have to be that nice to your clients to get them to stay. You don’t have to smile or show them you care. You don’t even have to be competent (as long as the client doesn’t figure this out). Just don’t treat them like crap.
Of course you would be a fool to set the bar this low. Clients may stick with you because it’s easier than replacing you, but will they come back? Will they give you referrals? Will they Like your page or tell their friends about your web site or seminar?
Your clients may not leave because the nail doesn’t hurt enough, but once their case is done, they’ll find another place to take that nap.
Learn how to make your clients love you. Get The Attorney Marketing Formula.
