How to grow your law practice by laughing at stupid people


NYC Mayor Bloomberg has done it. He convinced the board of health to pass a ban on sodas and other sugary drinks being sold in public venues in cups bigger than 16 ounces. The vote was 8-0, with one abstention, the latter a doctor who said the ban doesn’t go far enough.

Can you believe the arrogance of these people? “We don’t care what people want, we know better. It’s for their own good.”

Can you believe the stupidity of these people? Like nobody is going to figure out that they can order two 16 ounce Cokes and call it a day.

As a lawyer, you can write about how this won’t pass constitutional muster, you can file lawsuits, or you can get angry and join protests, and many lawyers will.

Me? I’d have some fun with it.

Yes, it makes me angry to watch the erosion of freedom and common sense in our country. But I’d rather laugh than cry.

So, if I practiced in NYC, I might hand out 17 ounce cups with my firm’s name and phone number on it, and offer free re-fills at my office. I might sponsor a soft-drink drinking contest, like Nathan’s does with hot dogs. I might make a Youtube video where I offer to sue the city on your behalf if you get injured on your way for yet another refill.

Have some fun and get some clients. And thank Mayor Bloomberg for making NYC a healthier place to live and work. After all, laughter is good for your health.