Submitted for your approval is this video on the referral based business by John Jantsch at Duct Tape Marketing. John says every business can be 100% referrals and while we can debate that conclusion, we can all agree that this is a worthy goal.
The big take away from this short video is that we all need to be thinking more about referrals. You may not be ready to do everything John recommends (or everything I recommend), but if referrals are on your mind more often, you will be more likely to do something, and something beats nothing every day of the week.
By the way, don’t watch this video unless you are able to substitute the word "clients" whenever he says "customers".
