Your 30-Day Marketing Challenge

Share


I keep hearing about 30-Day challenges. For writing, for creating new habits, for getting your home or office organized. Apparently, you challenge yourself to focus for 30 days on something new and efficacious and work your booty off to get it done.

So, how about a 30-day marketing challenge?

Choose an area of your practice you want to improve or grow. Something you can measure like new clients or new subscribers would be good. Then, pick a number: how many in what period of time?

Notice, it’s not “how many in 30 days”? You probably won’t see the bulk of your results until well after 30 days. 

With me? 

Next, what can you do to bring about that result?

I suggest you choose one or two strategies–no more than three–because you’ve got to keep things simple (or you won’t do them). 

Got it? 

Let’s say you want to bring in two new clients per month within 90 days and you’ve chosen networking to find new referral sources as your strategy to do that. 

You can do this in person, online, or both. You can find professionals by showing up at a group (again, in person or online), or by asking your current referral sources (and clients) to introduce you, or both. 

Your plan calls for you to introduce yourself, find out what they do and tell them what you do, and look for ways you can work together. 

That’s a good plan, by the way. Simple, do-able, and likely to produce results. 

Next, set up a schedule. Every day, for the next 30 days, what will you do? Block out 15 minutes or 30 minutes or 60 minutes a day on your calendar to do it. 

You can take this challenge on your own or with a workout or accountability partner. Find someone who wants to take the same challenge or a similar one and help each other. 

You can accomplish a lot with 30-days of sustained effort. All that remains is for you to do it. 

Here you go: Lawyer-to-lawyer referrals

If you like the information on this site, you'll love my free daily newsletter, "The Prosperous Lawyer," Sign up right here and get my free report, "Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter"

Share