Promote a local organization or event, not your law firm

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Me me me. Look at me. Call me. Hire me. I’m good. I’m really good. Hire me. Tell others about me. Like me. Share me. Love me.

Uh, no. Well, maybe. But listening to you prattle on about yourself is such a turn off. I don’t know if I want to have anything to do with someone who is so self involved.

When your marketing message is all anyone hears from you, it can become tiresome. People tune out. They label you as just another self-promoter. Nothing special here.

Talk about something else. At least once in awhile.

Perhaps you are involved with a local charitable organization that’s doing good things. Wow, you’re helping them? That’s very cool. Tell me more.

Get involved in your community. Organize an athletic event for children at your local park. Volunteer for your local blood drive. Join a committee. Get involved in a fund raiser.

And promote that, not your services.

You’ll get people listening when you speak. At some point they’ll say, by the way, what do you do?

You’ll meet other centers of influence in the community. They’ll also ask, what do you do?

You’ll have a good reason to reach out to other professionals and business owners and ask them to help. Can they donate, can they volunteer, can they mention the event on their website? Yep, what do you do?

Find something going on locally that you believe in and offer your help. Promote a local organization. Start an event. Pass out fliers, promote it in your newsletter, mention it when you speak.

You can do well by doing good.

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