Recently, I’ve gotten several Endorsements from connections on LinkedIn. I’ve been endorsed for Blogging, Marketing, Published Author, Referrals, Productivity, and other skills. If you were kind enough to endorse me, thank you!
So what do these endorsements mean? They mean pretty much what LinkedIn’s “Recommendations” mean–someone thinks highly of you and wants the world to know. So what’s the difference?
“Recommendations” come with a narrative from the endorser, a personalized testimonial from someone who has hired you or otherwise done business with you. Endorsements are more casual observations that can be added with the click of a button.
Recommendations carry more weight than Endorsements because of the personal attestation, but because they take time to write, they are harder to come by.
I think there is a place for both.
How do you get Endorsements and Recommendations? This article suggests two ways:
- Ask for them. Send an email to your list, post on your blog, etc., and
- Endorse others. Many will reciprocate.
Comments under the referenced article suggest that the ease of getting Endorsements diminishes their value. That’s probably true. But that doesn’t mean they don’t have value.
When someone visits your profile, either because you sent them there or they found you through search, having lots of Endorsements will give them an instant dose of “social proof” regarding your skills and experience. Yes, there may come a time when Endorsements are so common people don’t notice them, but they will surely notice if other attorneys have them and you don’t.
Want to earn more? Of course you do. Here’s where to start.