Silence is golden, especially during election season

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If I’ve blocked or unfollowed you on social media lately, as I have done with hundreds of people, it’s probably because you talked about who you planned to vote for or which issue you supported. You probably did it a lot.

Why did you do that? You could have kept mum and we’d still be friends.

How many clients have you turned off by sharing your views? How many prospects won’t hire you now because you couldn’t resist flapping your gums? How many professional contacts will no longer send you referrals?

And for what? What did you gain by talking politics?

I know this election is important. But so is paying your rent and feeding your kids.

Let the talking heads talk about politics. That’s their job. Your job is to get and keep clients.

Keep your head down and do your work. Keep your mouth shut and stop chasing away business.

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