The best way to deal with things you don’t want to do

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In “6 Ways to Tackle Boring or Irritating Tasks,” the author presents common sense tips for handling unpleasant tasks. I use several of these tips myself. For example, when I have to make a call I don’t want to make, instead of thinking about it or putting it off (and thinking about it) I simply grab the phone and dial the number. By doing it as soon as possible I avoid unnecessary anxiety and I get the job done.

It’s like jumping into a cold swimming pool; the more you think about it, the more anxious you become. Dipping your toes in, trying to acclimate yourself to the change in temperature, often makes things worse (and makes you look like a sissy). Jump in and your anxiety and discomfort will soon be behind you (and you’ll look like a stud).

But while these tips are effective, I’ve found that often, the best way to deal with things you don’t want to do is to not do them at all.

You may disagree. You may believe that life is a series of unpleasant tasks and ignoring them means shirking responsibility, self-sabotage, or squandering opportunity. I’ll admit that this is sometimes true, but most of the time, it isn’t. Here’s why:

  • Not everything must be done. I find that not doing things rarely leads to permanent and serious harm or the loss of significant opportunity. The 80/20 principle tells us that “most things don’t matter” (the “trivial many”) and by not doing them, we free ourselves to focus on the “precious few” that do.Ask yourself, “what’s the worst that could happen if this doesn’t get done?” Most of the time the answer will be “not that much” and you can safely cross it off your list.
  • Not everything that must be done must be done by you. Just because something needs to be done doesn’t mean you are the one who must do it. Have an employee do it. Or an outside contractor. Or your partner. Whenever possible, do what you are best at and want to do and delegate everything else.
  • If it must be done and it must be done by you, it doesn’t always have to be done immediately. How many times have you put something on your task list only to find that out later that it no longer needs to be done? The problem worked itself out, someone else took care of it, or it really wasn’t as important as you previously thought. I find that happening to me all the time. Therefore, by not doing some things immediately, by intentionally procrastinating on things I don’t want to do, I safely eliminate many unpleasant tasks.
  • Not everything that must be done, by you, and immediately, must be done completely. The 80/20 principle also tells us that 80 percent of the value of a project, for example, comes from 20% of the tasks that comprise it. Therefore, when you have to do something you don’t want to do, look for ways to curtail it. Do only what is essential and of high value and avoid the rest.

There will always be unpleasant tasks in our lives we must do. A eulogy for a loved one, confronting a child who is going down the wrong path, or creating a household budget to drastically reduce expenses come to mind. But most tasks don’t fall into that category and can be avoided, delegated, deferred or reduced in scope.

The negative feeling you get when facing an unpleasant task are there for a reason. Your aversion to doing something is your subconscious mind (higher self, God, instincts, etc.) trying to protect you.

If you’re staring down a lion and facing death, don’t ignore your fear, run. Do it immediately and as completely as you can. But if you have a call to make, perhaps to a client who is behind in payment, and you don’t want to do it, you don’t have to “feel the fear and do it anyway”. Feel the fear and have your secretary do it.

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Are you ignoring prospects who don’t have a computer or smart phone?

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There are billions of people in the world who aren’t able to read this.

No, not attorneys, although I’m sure there are still a few who haven’t evolved into the 21st century. But they aren’t my target market.

Would I like to communicate with them? Sure. But I’m willing to lose, say, the 5% who aren’t connected, in favor of the economics of reaching the 95% who are.

How about you? Is your target market connected? Do you know how many are not?

If a significant percentage of your target market isn’t online and you do most of your marketing online, you obviously need other ways to communicate.

But what if the bulk of your target market is online? Can you safely ignore the few who aren’t?

If you’re just looking at the numbers, sure. But there are some situations where it makes sense to have other options.

Take business cards, for example. There is a trend today towards the digital business card whereby you collect the other person’s information digitally in your smart phone, via a a “bump” or other method, and they collect yours as well. You don’t need to carry paper business cards, all you need is your phone.

There’s nothing wrong with a digital card, of course; it does save the effort of manually transferring information from paper to your electronic database and it’s kind of cool. But what about the prospect who doesn’t have a smart phone or the right app to collect your information? If all you have is a digital card, you may have squandered an opportunity to make a potentially lucrative new connection.

Whether or not you’ve gone digital, you still need to carry (paper) business cards. And, if you do carry paper cards, you shouldn’t assume the people you give them to can read your QR code. Have your practice areas and other information printed on the card as well.

I love technology and use it extensively; you may, too. But we shouldn’t assume that everyone knows what we know. I’m not saying you have to translate all your marketing documents to print or do a print newsletter in addition to your ezine, unless most of your target market is offline. But with something as inexpensive and effective as a business card, there’s no excuse for not having them.

High tech marketing may be the future but low tech will always work–and you never have to worry about a dead battery.

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David Allen on how to handle distractions

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I thought you’d enjoy this short video by David Allen, the “Getting Things Done” guy himself.

[mc src=”http://www.youtube.com/watch?v=FTTQfeMGbd4&feature=player_embedded#!” type=”youtube”]David Allen on how to handle interruptions[/mc]

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“What can I do in the next two minutes to grow my law practice?”

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I know, you’re busy. I also know you have lots of ideas for getting more clients and increasing your income that you aren’t doing. You’re so busy with work, there’s no time for anything else. But actually, there is.

It’s called, ‘marketing in the moment”.

It doesn’t require you to set aside a half day, a weekend, or even an hour to work on marketing projects. Marketing in the moment means taking advantage of the little snippets of time we all have throughout the day to do the “little things” that, in the aggregate, help your practice grow.

The idea is simple (as all great ideas are). Throughout the day, as often as you can, ask yourself, “What can I do in the next two minutes to grow my practice?”

There are lots of things you can do in two minutes. You can

  • Call a client to ask if he knows about your new Facebook fan page
  • Send an email to a prospective referral source
  • Review your notes for your upcoming speech
  • Jot down some thoughts for an article
  • Brainstorm ideas for a new report or seminar
  • Write a list of new key words for your web site
  • Check in with someone who’s working on a project for you
  • Check out a competitors web site
  • Read the comments on a book you’ve been thinking about ordering
  • Read another article on this blog

Periodically throughout your day, between phone calls, while you’re driving, while you’re eating lunch, or whenever you think about it, pause and ask yourself, “What can I do in the next two minutes to grow my practice?” (You may want to write the question on a sticky note or index card and put it where you can see it.)

You’re asking your subconscious mind, of course, and it won’t disappoint you. While you’ve been working and sleeping and doing all the things you do, your subconscious mind has been working on your ideas and coming up with new ones, and, because you asked, it will deliver those ideas to you in bite-sized, two minute chunks.

You’ll remember people you may not have thought about and you’ll call them or email them. You’ll open your bookmarks and see a web site you’ve been meaning to look at. You’ll jot down ideas for your newsletter or blog. You’ll do a lot of things you may never have done had you not asked that question.

Try it. Ask yourself that question right now. Then go do it.

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Steve Jobs’ prescription for success and happiness–in his own words

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In 2005, Steve Jobs addressed the graduating class at Stanford University. I’d never heard his remarks before today, but I’m glad I took 15 minutes this morning to watch this video. Jobs tells three stories, taken from his life experience, to communicate a simple but powerful message. It is one of the most insightful and motivating speeches I’ve ever heard. In light of his recent resignation, ostensibly for health reasons, it is also one of the most moving.

I hope you enjoy this as much as I did.

Here is a transcript of his remarks.

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The two reasons attorneys don’t get more referrals

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If you’re not getting as many referrals as you want, there are only two reasons. Either you don’t deserve them or you don’t ask for them.

Lawyers who get referrals are competent, of course, but competency doesn’t make you referral-worthy; you need more. To deserve referrals, you must also

  • Deliver good value,
  • Excel at “customer service”,
  • Give more than is expected, or asked,
  • Show gratitude, and
  • Be likable

Lawyers who do and are these things have clients who are not only willing to refer, they go out of their way to do so. When you give people more than they expect, the “law of reciprocity” compels them to give back. When you deserve referrals, the world responds by delivering them.

If you deserve referrals, you can get more by asking. The best time to do that is at the end of a case or engagement, when you are delivering the check or the final papers, when the client is feeling good about the outcome. But asking is not limited to opening your mouth and “asking”. There are many ways to ask for referrals:

  • You can ask in your newsletter, on your web site, or with a sign in your waiting room
  • You can tell stories that mention clients who were referred to you and how much you appreciate the client who referred them
  • You can ask clients to “Like” your page or forward your email to their friends
  • You can have your employees call and ask for you

Attorneys who ask for referrals get more referrals. But only if they deserve them.

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Register for this free goal setting webinar and achieve your goals in 2011

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“Most people fail to achieve the goals they set,” my mentor and personal coach David Byrd told a group of 2000 entrepreneurs over the weekend. You probably already knew that. But do you know why?

The first part of the answer is that they don’t know how to set goals in the first place.

Should you choose goals that are so easy you know you will accomplish them? Well, if you do that, you’ll feel good about accomplishing a lot of goals but you won’t see much growth. So how about choosing huge, lofty goals you will probably never accomplish? Is that the answer?

I used to think so. For years, I set goals I never came close to achieving. Year after year I would set the same goals and year after year, fail to accomplish them. It was discouraging and eventually, I lost interest in goal setting.

Now, things are different. I know how to set goals that are both inspiring and achievable and I am achieving them. But not just because I know how to set them properly. You also need a system for goal achievement.

On Wednesday, January 19, I’m hosting a webinar featuring David Byrd who will teach you how to set goals and achieve goals. You’ll learn a system he has used for more than thirty years working with professionals, executives, and business owners, as an executive leadership coach.

The webinar is 100% free and I promise you will learn a lot that you can use to achieve more in 2011.

Click here for details and to register.

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