You want (need?) new clients and you want them fast. You want them today. Next week at the latest.
I understand and I can help.
Here are three quickest ways to get new clients:
Not only can you get clients quickly through referrals, those clients tend to be better clients. Because they trust the person making the referral, they are more likely to hire you, more likely to follow your instructions, and less likely to complain or argue about fees. They are also more likely to refer other clients.
The simplest way to get referrals is to ask for them. Contact your clients and former clients and professional contacts and social media contacts and ask for referrals. You can do this in an email, letter, post, or phone call. Say, “Who do you know. . .[who fits the description of your ideal client/might have a specific legal need]. Ask them to have these people call your office to schedule a free consultation or visit a page on your web site to learn all about how you can help them.
Instead of asking for referrals directly, you can ask indirectly. You do this by offering a copy of your free report, ebook, planning guide, checklist, coupon, or other goody, and telling your contacts they can forward your email or share you post with anyone they know who might want one. Give them a download link to make it easy. For step-by-step instructions, get The 30 Day Referral Blitz.
You’ll get referrals, build your email list (which will lead to more new clients and more referrals), and self-referrals, i.e., people who hear about your request or offer and contact you with their own legal matter.
If you get it right, advertising is an incredibly quick way to bring in new business. You can place an ad today and have new clients calling within minutes.
The key is to test different headlines, offers, and media/lists, until you find a combination that works. When you do, repeat those ads, and run them more often and in more media.
You can offer your services directly, or offer a free consultation or other incentive for new clients. You can also offer your free report, planning guide, etc. Which leads me to the third method of getting clients quickly.
3. Special offer to your list
If you don’t have a list, you need to build one immediately. Include prospects, friends of the firm, people who have attended a seminar, newsletter subscribers, former clients, and other people in your target market. People who know who you are and what you do.
If you have a list, you know you can make things happen with the click of a button.
Send your list an email and remind your subscribers about what you do. Some of them need your services right now and will contact you. Others will know people who need your services and refer them.
Spice up your email with a time-sensitive special offer, something that gets the maybes off the fence. Your special offer could be a bonus service for new clients who come in this week, a one-time discount for new clients, something extra for returning clients, or you can get creative. For example, you could enter all new clients into a drawing for free tickets to the World Series or dinner for two at a good restaurant.
You wanted quick, you got quick. Go forth and slay ye some new clients.
Create a referral blitz in your practice with this