Are you running out of ideas for blog posts or newsletter articles? Do you want to zero in on topics prospective clients want to know about?
No problem. Your competition can help you. Ideas are just a few clicks away.
When you’ve found a few popular blogs by lawyers in your practice area, (in any jurisdiction), visit those blogs and have a look around. Subscribe to their feeds. Follow them on social media.
Then, look at their sidebars, “Start Here” pages, and lists of “Popular Posts”. Look at the posts that have received the most “Likes” or shares and comments.
These are the posts visitors are reading and sharing. They are likely to be about topics they have been searching for.
Now, what do you have to say about that topic? Do you agree? Disagree? Think you could do a better job?
Is the law different in your jurisdiction? Any pending legislation you know about? Have you had any cases on these issues you could write about?
Chew on these posts and brainstorm ideas and get writing.
For more ideas for blog posts, traffic, and getting clients online, get this.