Suppose that next week you get an email from another professional, a business owner, a blogger, or someone else who sells to, advises, or is otherwise influential in your target market. The email says something like this:
I want to thank you linking to my site in your post last week. I really appreciate it.
I just spent an hour reading through your site and I’ve got to tell you, you’ve really got some valuable information. I also signed up for your email list, downloaded your free report and think it’s awesome.
I’d love to interview you for my blog. I know my 10,000 subscribers would love to “meet” you. Would you be open to that? Of course I’ll also mention your website and encourage them to sign up for your list and download your report.
Could we do this some time next week? Please let me know, ASAP.
Nice. 10,000 email subscribers in your target market who will learn about you, with a strong recommendation from the owner of the list.
Do you think you might get some new clients out of this? And sign ups for your list that will lead to more clients down the road?
Fairy tale? Not at all. This kind of thing happens all of the time.
What’s that? It hasn’t happened to you? I find that hard to believe.
You do have a website with lots of good content on it, don’t you? You also have an email newsletter and a report or ebook you offer to encourage visitors to subscribe, right? I’m sure you regularly link to other sites in your niche, pointing to content your subscribers would benefit from reading, don’t you?
What do you mean, you don’t know how to do this? You do have a copy of Make The Phone Ring, don’t you?
If you want to make your phone ring, get Make the Phone Ring