You don’t see too many attorneys running contests. That’s one reason why you should. You don’t want to be like every other attorney, do you? I’ll answer for you: no you don’t.
You want to stand out. Be different.
No, a contest or drawing doesn’t demonstrate fundamental differences that prove your superior abilities or experience. But anything you can do to look different in a positive way is a good thing.
Besides, contests are fun and everyone likes to have fun.
Here are four reasons you should consider running a contest or drawing:
- It’s news. It gives you a great excuse to connect or reconnect with clients and prospects in a fun and positive way. You could see some repeat business and referrals as a result.
- It gets people engaged. They have to do something to enter the drawing or contest. That makes them more likely to do something else you ask them to do, like promoting your webinar or forwarding your new report.
- It makes you more likable. People like people who are positive and like to have fun. Attorneys are known for being stodgy and serious. Not you!
- Results. If the contest requires participants to Like or Tweet your page, for example, your traffic and email list will grow. But even if Liking or Tweeting isn’t required, many will tell their friends and followers about your contest and encourage them to enter, especially when you tell them to “invite your friends”.
If you’re thinking a contest is unprofessional or inappropriate for your market, think again. There’s always a way to do it in an acceptable (and ethical) way. If you’re still not sure, do a tie in with a charity or cause you support. For example, ask participants to Like or Tweet on behalf of your local dog shelter or blood drive. Or, “anyone who donates $5 or more (send your receipt to me) will get a free (one of your services)”.
The easiest way get started is to use a template. Pay attention to the contests and drawings you encounter online and in your email. You’re bound to find one or two you can adapt to create your own.
Marketing is easy. Start here.