Everyone loves a big win. Settling a big case, being named “Lawyer of the Year,” tripling the number of new clients this year over last.
Break out the champagne. There’s nothing better than the sweet taste of success.
If you want to win big, however, you have to do something you may not want to do. You have to take more risks and thus accept more losses.
Babe Ruth set records for hitting the most home runs. He also set records for the most strikeouts. He hit more home runs, he said, because nearly every time he was at bat, he swung for a home run.
If you want to have more success this year than last, you have to take more chances this year. Do more things that might fail. And bigger things that might fail big.
This year, take some cases that are big risk/big reward. Open that second office you’ve been thinking about. Double your advertising budget.
Do something that might turn out to be a big, fat, embarrassing loss but might also turn out to be a colossal win.
If you don’t do things you’ve never done before, you’ll never grow. You’ll stay in your comfort zone where very little changes.
This year, go for more home runs. Yes, you’ll strike out more. But who knows, you might just win “Lawyer of the Year”.
Take a chance on getting (a lot) more referrals