See, I get it. You don’t want to ask your clients or professional contacts for referrals. Even though I’ve shown you more than a few easy and natural ways to do that, you’d rather swallow a cup of nails than ask anyone to send you some business.
Alrighty then. Be that way. But let me show you another option.
Instead of asking people to refer clients to you, ask them to refer those folks to your content. Or more accurately, share that content with them and ask them to do the same.
Have you ever shared a video you like on Youtube or Flakebook? Have you ever shared a blog post or article with someone you think might like it, too? Of course you have. And you will continue to do that because we’re humans and humans like to share.
Why not do the same thing with your own content?
Tell folks about yur article and ask them to share it. Ask your clients to forward the link to your new report to anyone who might benefit from the information. Ask them to hit the share button on your blog post or youtube video.
When you’re networking and someone asks a legal question, give them a page on your website that addresses that issue.
People come to your website, consume your content, see that you know what you’re doing, and before you know it, you have some new clients.
Your content shows people what you do and how you can help them or people they know. Your content sells them on hiring you, so you don’t have to. All you have to do is get your content out into the world and ask people to share it.
The catch? You have to have some content to share. You have to write something or record something that prospective clients want to consume.
So do that. And then share it.
Let me show you how easy this is.
Do you know a lawyer who might want to get more clients and increase his or her income? Forward this email to them so they can see that getting referrals is easy. Add a note to the top: “Joe, thought you might like this”.
(If you’re reading this on my blog, click the share button and send it that way).
Done and done.
See, that wasn’t difficult?
Now, go write something and share it.
More easy ways to get referrals