If you only had $100 a month for marketing, what would you do? Would you spend it on advertising? Join a networking group? Improve your website?
Want to know what I’d do? I’d spend it on myself.
I’d buy books and courses and takes classes and learn everything I could about marketing. Because the best investment a professional can make is an investment in themselves.
And, when I was a young pup of an attorney, just starting out and clueless about marketing, that’s exactly what I did.
I scoured the shelves of libraries and checked out everything I could find on marketing and small business. I visited bookstores once or twice a week and never came home empty handed. I talked to more experienced attorneys and asked them what they did to bring in business.
Of course learning is only part of the equation. If you want to bring in business, you actually have to do something. And so I did that, too. I tried all sorts of things and found out that I wasn’t very good at most of them. But because I tried lots of things, I found some that I was good at and actually enjoyed.
And that’s when things took off.
I found out I was good at writing and getting referrals from my clients, and that’s what I focused on. If I was starting out today, I would be doing the very same things but I would add one more: I would learn everything I could about marketing on the Internet.
So, learn everything, try lots of things, find one or two you like and are good at, and keep doing them.
But never stop investing in your education. Learn about advertising, even if you never advertise. Learn about sales, even though you are not sales person. Learn about networking, even though you’re shy.
Because while you may not DO what you learn, you will USE what you learn, somewhere in your marketing.
Continue (or start) your marketing education with this.