Yesterday, I did a consultation/strategy session with an attorney who has been practicing less than two years. During the session, we talked about his income. In the first three months of this year he has averaged $10,000 per month, which is more than double what he earned per month last year.
What made the difference?
He purchased and read The Attorney Marketing Formula in January of this year and thinks this can’t be a coincidence. He’s giving me the credit, and that’s great, but here’s the thing. He hasn’t really implemented anything from The Formula. Nothing major, anyway. In fact, he told me there were some concepts he was still unclear about.
So how could this have immediately caused his income to more than double?
I think I have an answer. I think that although he hasn’t done anything new to market his services, he’s thinking about it. Those thoughts are changing what he says and does in almost imperceptible ways.
Now, he knows what’s possible. And important. His subconscious mind is starting to percolate with ideas. He’s paying attention to things he may have glossed over in the past.
He may not realize it, but merely by reading about marketing, he is becoming better at marketing.
I can’t wait to see what happens when he implements some of the strategies and techniques he has learned.