You don’t have to fall in love with marketing any more than you have to fall in love with exercising. You keep doing it because you love the results.
Do it long enough, however, and you might fall in love with the marketing itself.
At some point, your brain will associate the positive results you’re getting with the activities you’re doing. You’ll get a chemical rush in much the way you do when you exercise. Eventually, you’ll do the activities as much for the enjoyment of doing them as for the results.
When that happens, you won’t have to force yourself to do the activities, they will be a natural part of who you are and what you do. When you wake up in the morning, you won’t think about legal work necessarily, you’ll think about writing a blog post or calling someone to invite them to lunch.
How do you get to that point? You keep at it, a few minutes every day, no matter what else is going on in your life. You get your marketing workout done, no matter what.
You do the laps. You do the reps. And you keep doing it, over and over again, until the day comes when you realize that you can’t keep up with all the new business you’re bringing in.
Like exercise. One day you look in the mirror, and you don’t recognize yourself.
Like exercise, the hardest part is getting started. After that, the hardest part is to keep going, to get through the pain and the desire to quit, until it’s a part of your daily routine.
Here’s how to do that:
MAKE A COMMITMENT
Schedule marketing time on your calendar. Make an appointment with yourself and don’t miss your appointments. If someone wants to see you or talk to you during that time, they’ll have to wait until you finish your appointment.
START WITH EASY
If you’re completely out of shape, don’t start training for a marathon, start with a 15 minute walk. Keep a list of easy things you can do that are marketing related, things like writing down names of people you want to talk to or ideas for articles or blog posts or presentations.
GET A WORKOUT PARTNER
Like a trainer at the gym, find someone who will hold you accountable to getting in your workout, but also someone with whom you can share ideas and cheer each other on.
KEEP A JOURNAL
Write about your tough days and your doubts, your victories and goals. Take notes about your execution. Write down ideas.
Read, takes courses, and never stop learning. Associate with other professionals who value marketing and do it every day.
Take pride in your progress. When you hit a milestone, treat yourself to a nice dinner or a weekend getaway, or buy yourself a new toy.
THINK LONG TERM
Don’t measure results in days or weeks, give yourself months or years. If you give yourself a year before you evaluate your progress, it won’t matter if you mess up today. You’ll shrug it off and get it right tomorrow.
Eventually, you’ll see a breakthrough and you will literally be a new person. Like many formerly out-of-shape people who start walking and eventually get into the best shape of their life, you’ll find yourself saying, “I’ll never go back”.
Marketing is easier when you have a formula and a plan