I read a lot. I know you do, too. I take courses, watch videos, and learn as much as I can about subjects that interest me or that I can use in my work.
Some of the content I consume is excellent. Some is adequate. (If I get one idea from a book or course, I consider it worthwhile since one idea could be worth a small fortune.) Much of what I read, however, is duplicative, derivative or otherwise less than stellar.
When I read something good, especially if it seminal, I do my best to read it again.
I suggest you do the same.
Re-reading or re-watching a high-quality book or course will often be far more valuable to you than reading or watching something new. You have to keep up with what’s new, but not at the expense of something of proven value.
I’ve been known to read high-quality material again and again and I almost always get value out of it. Even if I’ve taken copious notes the first time, there are always points or nuances I’ve missed.
The first time through the material, I might have been thinking about the previous point being made, or taking notes, or been distracted with other things on my mind. This is especially true of a video or live course where the information comes at you quickly. The next time through the material, my mind is in a different place and I routinely see things I didn’t see (or understand) before.
In addition, no matter how much I gleaned on the first read or listen, I confess I often don’t “know” the information until I’ve actually used it.
When you go through one of my courses and learn how to talk to a client about referrals, for example, it’s theoretical. It may make sense to you, you may be able to see yourself doing it, but until you actually do it yourself, it remains abstract and, perhaps, a bit out of focus.
Once you have used an idea you have learned, when you come back to the source material, you understand what you read on a deeper and more personal level. You see it more clearly because of the context of having done it.
Of course, repetition is the mother of all learning, so even if you’ve consumed information several times, consuming it again, especially after the passage of time, will do wonders to reinforce your knowledge and understanding.
When you find a book or course that resonates with you, own it. Digest it, think about it, use it, and come back to it again and again.
How to talk to clients about referrals