Lawyer to Lawyer Referrals–New Referral Marketing Course Launches

Share

Do you remember the last time a lawyer sent you a referral? How would you like to have that happen every day?

My new marketing courseLawyer to Lawyer Referrals: How to Get More Referrals From Lawyers and Other Professionals shows you how to get more referrals from the lawyers you know, and how to get more lawyers to become a new referral source for you.

Of course lawyers are potentially one of your best sources of referrals.

Sure, your clients may be willing to send you referrals. If they don’t know anyone who needs your services right now, however, there’s not much they can do. But lawyers talk to people with legal issues every day of the week. Unless those lawyers handle “everything,” they can’t help everyone.

They can either turn those people away or refer them to other lawyers. Like you.

In fact, many lawyers have the ability to send you a steady stream of referrals, month after month, year after year. If you have a systematic method of showing them how you can help their clients and prospects and business contacts. . .

YOU WILL GET MORE REFERRALS

But it gets better. Not only will you get more referrals from other lawyers, the clients they send you are often better clients than you typically get through other means such as the Internet or advertising.

They’re better because they are pre-screened by the referring lawyer. The lawyer knows if the client is a good match for you and if they can afford to hire you. They can also “sell” the client on you and your abilities, making it less likely that the client will “shop around” and more likely that they will hire you.

The referring lawyer can also provide you with pertinent information about the client and their situation, making it easier for you to relate to those clients and do a better job of showing them how you can help them. As a result, referred clients tend to sign up more quickly and with less effort on your part.

And referred clients are themselves more likely to provide referrals.

Lawyers get referrals from a lot of sources—clients, prospective clients, business contacts, friends, business owners, and other professionals—but one of the best sources of high quality cases or clients are referrals from other lawyers.

In Lawyer to Lawyer Referrals you’ll learn

  • Why some lawyers almost always get more referrals—and how to become one of them
  • The SIMPLEST way to get more referrals from other lawyers (without asking for referrals)
  • A proven system for increasing referrals by up to 1,000%
  • What to say to lawyers who “owe” you referrals
  • How to get referrals from your competition
  • How to use incentives and “referral devices” to get even more referrals
  • How to set up simple joint ventures with other lawyers. Don’t wait for referrals to happen, MAKE them happen
  • What to do about referral fees
  • The ultimate, long term, best way to get other lawyers to send you MOST or ALL of their referrals
  • What to do when you don’t have referrals to send them (i.e., when you can’t reciprocate)
  • How to get referrals as a new lawyer or when starting a new practice
  • A 7-step process for getting all the new referral sources you could ever want

One of the best things about this course is that it allows you to “automate” your referral program with a “referral letter” that does most of the work for you. It’s not as simple as mass mailing letters to other lawyers, but it’s close.

Have you ever had a lawyer tell you they sent you a referral, but you don’t know what he’s talking about because you never heard from the client? Your referral letter will make sure that doesn’t happen.

Lawyer to Lawyer Referrals is the ultimate referral-getting system for any lawyer. It comes with scripts and step-by step instructions and everything else you need to start getting more referrals immediately.

GET MORE REFERRALS IN 15 MINUTES A DAY

You may be wondering if this system will take up a lot of your time.

Nope.

You can get everything set up in a few hours, and then spend as little as 15 minutes a day “working” the system. And you can delegate some or all of the daily activities if you want.

The course comes with a Bonus Quick Start Guide to help you get your referral program set up and working. Then, you can use the system over and over again, to get more referrals from the lawyers you know and to get more lawyers and other professionals on your “team”.

No matter how many referrals you now get in your practice, you are about to learn how to get more. Lawyer to Lawyer Referrals comes in pdf format and is available for immediate download. You can use PayPal or a credit card.

Lawyer to Lawyer Referrals is only $79 $59 for a limited time. Click here to order.

Share

Why you should recommend products and services to your clients

Share

Your clients want more from you than your legal advice. They want to know what you recommend in other areas of their life–banking, insurance, cars, and real estate, for example, and the vendors who market them. They may not ask for your advice on these matters but if you offer it, it will surely be welcome.

You’re advice and recommendations save them time and money and help them avoid the risk of making a bad choice. They will appreciate you for providing this information, remember you, come back to you, and tell their friends and colleagues about you.

So when lawyers ask me, “What should I write about on my blog or in my newsletter or on social media?” I tell them to think about what interests them as a consumer and as a business professional.

You don’t always have to write about legal matters. In fact, most people don’t want you to. Mix it up with a smattering of other subjects. Do you like movies? Write some reviews. Do you know something about re-financing a mortgage? Share your tips.

One topic that has legs right now is identity theft, especially in the wake of the recent theft of the personal information of more than 4 million Federal employees. Most people assume this will never happen to them but they’re living in a false paradise. They need to know the truth about their exposure to this pernicious crime, and how to protect themselves. You could supply that information.

I have experience in this field and I can tell you that you can’t “stop” or “prevent” identity theft. All you can do is protect yourself so that when it does occur, you are notified and have experts who repair the damage for you. You need to have that protection in place before the theft occurs, however, or your loss may be excluded as pre-existing.

Following my own advice, I recommend the identity theft plan I have had for the last 12 years. It offers better protection than any other plan I’ve looked at. It’s cheaper, too. But I am biased. I am an affiliate for this company and it’s other services. So are many other attorneys who market these plans to their clients and contacts.

Look at the products and services you use in your practice and in your personal life. Tell people about the ones you recommend, and why.

Share

“Recruit and Grow Rich” ebook just released on Kindle

Share

How many ways can a lawyer create passive income? I’ll give you a minute. . .

The answer is not many. That’s the conclusion I came to over a decade ago when I was contemplating the concept of retirement. I realized that I would have to save or invest several million dollars to be able to retire and live off the interest or cash flow that those assets produced, and I knew that wasn’t going to happen.

Even if you earn hundreds of thousands of dollars every year, after taxes and expenses, most attorneys aren’t going to arrive at their retirement years with a big bucket of cash or a steady stream of cash flow.

When I admitted this to myself, I knew I had to find a plan b.

I started a network marketing business and began earning passive income. That income grew to over six-figures a year, which provided me with the retirement income I sought but had never achieved in over twenty years of practicing law.

I’ve written a book about it and it’s now available on Kindle.

It’s part “my story” but it is mostly training. It presents the system I’ve used to recruit hundreds of people (mostly lawyers) who wanted the same thing I wanted. It’s called “Recruit and Grow Rich” and it shows you how to work smarter in your network marketing business, instead of merely working harder.

If you have a network marketing business, or you have been thinking about starting one, this book could shave years off of your learning curve, and help you achieve your goals quicker and with less effort.

The first review came in, from an attorney, who said, “This book is an absolute must read for any attorney considering a network marketing opportunity.” He also said, “Building a network organization is counter-intuitive to the way attorneys have been taught to think and act.” He’s right.

Of course you don’t need to be an attorney to benefit from the lessons in this book. So if you know anyone who has a network marketing business, tell them about it.

Here’s the direct link to the book in the kindle store where you can get more information.

NB: You don’t need to own a Kindle device to read Kindle books. Amazon has free apps that allow you to read Kindle books on your computer, tablet or phone.

Share

Illegal aliens can now practice law in California

Share

California Governor Jerry Brown just signed a bill allowing illegal aliens to become attorneys.

Yep.

Officers of the court no longer have to abide by the law. That oath thingy? Upholding the Constitution? Nobody really takes that seriously, do they?

Grow up, people. Laws are silly.

I am curious, though. When an illegal alien attorney reports his or her income, whose social security number are they using? Who cares, as long as it’s not mine.

Anyway, just when you thought there were already too many attorneys competing for clients, now this. What to do. . .

Take sides. Make some noise for or against this, on your blog and in the media. Tell the world what you think. Why it’s wrong (or right), what it means, what’s next. Issue a press release. Write a paper. Give interviews. You can do this even if you’re not in California.

Whatever you do, do it loudly. You’ll get support from people who think you’re saying something that needs to be said. And you’ll get attention from people who think you’re evil and should be burned at the stake.

Either way, you’ll get traffic to your website and new clients. Just like I’m sure this post will do for me.

Need ideas for blog posts? Other ways to get traffic? Make the Phone Ring has what you need. Go here.

Share

New report shows attorneys how to quickly get more referrals

Share

The Attorney Marketing Center has announced the release of a report that shows attorneys how to quickly get more referrals. “The 30 Day Referral Blitz” is an expanded and updated version of a report previously available only to author David M. Ward’s consulting clients.

“Lawyers are often told that the way to get more referrals is to ask for them. The problem is, they don’t like asking. The 30 Day Referral Blitz gives them an alternative,” Ward says.

Not only does The Blitz show lawyers how to get referrals without asking, it shows them how to do it quickly. “A ‘referral blitz’ is a concentrated burst of activity that takes place over a 30 day period. After a few hours of prep time, The Blitz can be done in as little as 15 minutes a day,” Ward says.

The original version of The Blitz was slower and more expensive. It required lawyers to use regular mail and the telephone. The new version takes advantage of the speed and reach of the Internet and email, making it easier, quicker, and more economical. “You can do The Blitz every month, if you want to,” Ward says.

The 30 Day Referral Blitz shows lawyers how to get referrals from existing clients, former clients, and other contacts, including professionals and social media connections. For more information, visit The Attorney Marketing Center or this page.

Share

IMPORTANT: If you use gmail (and if you don’t, your clients DO)

Share

Gmail is rolling out a new feature that may make it less likely that you will see my emails. If you have an email list for your clients and prospects, they will be less likely to see YOUR emails.

The new feature categorizes incoming emails into “Primary,” “Social,” or “Promotions” tabs. Because I use a commercial autoresponder to deliver my emails, they will automatically be categorized as “Promotions” and lumped together with other “commercial” emails, including advertising.

You know, the stuff you don’t read.

That means my emails won’t go into your inbox and you may never see them. Your clients won’t be see YOUR emails.

This can be avoided by adjusting your settings, once the new feature is active.

Simply find one of my emails in “Promotions” and drag it into “Primary”.

A pop-up will appear and ask you if you want to do this for all future messages. Click “Yes”.

That’s it. Now, my emails will appear in your inbox.

If you want to completely remove these new tabs, go to the Settings box in the upper right hand corner of your inbox and select “Settings.” Click on the “Inbox” tab and unselect all categories but “Primary” (remember to save your changes).

That’s what I’ve done for my account. Don’t like all those tabs crowding my space. Seems like more work for me, not less.

Anyway, once you’ve done this, make sure you notify your lists to do the same. Many people use Gmail. As much as 50% of your list, by some estimates. If they don’t make this change, they won’t see your emails, and that’s not good for them or you.

Share

The Productive Life Show interviews me about productivity, Evernote, and GTD

Share

I was interviewed recently for The Productive Life Show, a podcast hosted by Andy Traub and Daniel Gold. We talked about productivity, Evernote, and GTD (Getting Things Done).

You can listen to the podcast, download the audio, and read a transcript here.

During the show, I mentioned that I also use Workflowy, primarily for outlining. I said I hoped it would someday allow links to be clickable so that it would integrate better with Evernote (and other apps). I was just notified that this is possible, although I’m not sure when it became so.

What this means is that you can use Worflowy as the front end of your productivity system, managing lists of tasks and projects, and link therefrom to notes in Evernote where you have stored more detailed information such as webclips, articles, and documents (i.e., Word, Excel, images, etc.)

Of course you can also link to websites or other cloud based apps. This opens up all kinds of possibilities.

I’ll do a in depth post about Workflowy at a later date.

I had a lot of fun on the podcast and want to thank Andy and Dan for inviting me. I’d love to get your feedback about the podcast or any questions you might have about the subjects discussed.

The ebook: Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity

Share

Attorney marketing webinar: Here’s the replay (and a suggestion)

Share

The replay for yesterday’s webinar on attorney marketing is up.

Here’s the link :

We talked about several aspects of attorney marketing: referrals, social media, client relations, blogging, and a bit about legal fees. Check it out and let me know what you think.

Even though we didn’t sell anything on the webinar, it brought us some great exposure. And it was easy to do. An hour’s worth of work, answering questions about subjects we know well, without having to leave home or put on a tie.

We’ll get traffic to our websites, sign-ups for our lists, and clients for our services.

Would you like to do the same?

Go find someone who has an audience you would like to present to–a blogger, another professional, a principal in a company–someone who sells to, advises, or writes about and for your target market, and ask them if they would like you to do a presentation for their group or readers.

Yes, it is that simple.

You’re doing them a favor. Making them look good to their readers. Providing them something to promote.

Make a list of prospective hosts for your webinar. Contact them, introduce yourself, and offer your webinar (or teleconference).

Then, go do it again.

This is what I do to get traffic and clients.  

Share

Your marketing questions answered in free webinar

Share

Tomorrow, attorney Mitch Jackson and I are the guests on a free webinar where we’ll discuss marketing and productivity. Please join us.

The webinar is scheduled for Wednesday, June 26, 2013 12:30 PM – 1:30 PM EDT. You can register here.

The subject is “Trial Attorneys: Dilemmas and Solutions,” but is open to, and appropriate for, attorneys of all kinds. We’ll be speaking about marketing online and offline, referrals, social media, and more. Bring your questions on any marketing topic and, time permitting, we’ll get them answered.

Mitch is a very successful trial attorney (2013 California Trial Attorney of the Year), social media expert, and host of his own video podcast program. I’m excited to be sharing the microphone with him.

The webinar is hosted by Draft n Craft, a legal outsourcing company, and will be approximately 60 minutes. It will be recorded (technology permitting) so get registered even if you can’t make it live and I’m sure they will notify you when the replay is available.

There are no products for sale and no agenda other than helping you. I look forward to seeing you on the webinar.

Share

Internet Marketing for Attorneys: How to Make the Phone Ring

Share

The Attorney Marketing Center announced the release of a new course, “Make the Phone Ring: A Step-by-Step System for Attracting Good Clients.” The course is primarily about Internet marketing for attorneys, says David M. Ward, author of the course and CEO of The Attorney Marketing Center, but also shows attorneys how to get more referrals.

Ward, a former practicing attorney, taught himself how to get clients online and says too many attorneys spend money on high priced consultants or expensive websites that bring very poor results. “Internet marketing for attorneys is not that difficult once you know what to do,” he says.

“Make the Phone Ring” shows attorneys how to create an effective website, the basis of marketing online. “Many attorney’s websites are little more than an online brochure which does nothing to differentiate them from other attorneys who offer similar services,” Ward says. “An effective website shows visitors how the attorney is different and why the visitor should choose them.”

Ward says that among other features, an effective website has lots of high quality information that helps people understand their legal problems and the available solutions. “When prospective clients go online, this is precisely what they are looking for. They don’t want ads, they want information,” Ward says. “When your website provides this information, visitors see why they should choose you because you’re not just telling them you know what you’re doing, you’re showing them.”

In addition, a website that provides this information will also attract those prospective clients through search engines and social sharing. “Internet marketing for attorneys is actually quite simple. The more information on your website, the more likely it is that prospective clients will find you and sell themselves on hiring you,” Ward says.

Ward based the course on his system of marketing online. He says that every day his website attracts attorneys who are looking for the solutions he offers and he doesn’t spend a lot of time or money on marketing. Most attorneys can do what he does in a couple of hours a week, he says.

“Make the Phone Ring” is available as a pdf download at Ward’s website. For additional information, please visit The Attorney Marketing Center.

Share