Okay, you get it. You know you need to do more marketing. But you don’t have a lot of time.
First, there is a lot you can do to market your legal services that don’t require a lot of time. Go back and read my blog posts and see.
Second, if you have more money than time, consider advertising. You don’t have to advertise your services directly. You can advertise and give away (or sell) information (books, reports, videos, etc.) and let those “sell” your services.
Hokay. What if you don’t want to advertise or you aren’t allowed to by your bar association or firm?
I would invest in an assistant (or VAs) or outside consultants/freelancers to help you:
- Add more/better content to your website so you can get more visitors from search engines
- Start an email newsletter so you can stay in touch with visitors who aren’t ready to hire you immediately
- Set up landing pages focused on specific keywords/offers, to increase your opt-in rate
- Improve web copy to get more visitors to opt-in to your newsletter and call to make an appointment
- Add additional websites, with content for specific practice areas and/or target markets
- Create books, reports, videos, and other content to sell or giveaway
- Keep your website(s) updated with fresh content
- Reach out to prospective referral sources and centers of influence in your niche, for interviews, guest posts, and cross-promotions
- Get you interviewed on blogs, podcasts, video channels; book you for speaking engagements
- Manage follow-ups with prospective clients, networking contacts
- Stay in touch with former clients
- Write articles, blog posts, presentations, guest posts (your assistants research, outline, write first drafts, edit, publish)
- Set up and manage social media marketing campaigns, if you swing that way
You should also allocate funds for:
- Books, courses, training (for you and staff) on marketing, sales, client relations, and productivity
- Software to manage communications with clients, prospects, referral sources, bloggers, etc.
- A bigger office (or second office) and additional staff to handle all of the new business you’re bringing in
What do you do if you don’t have time OR money for marketing? You advertise. Many publications offer credit so you can bring in some paying clients before you have to pay for the ads.
Or you do what many of us did when we were starting out (or struggling): anything you can think of to bring in some business, so you never have that problem again.
Start your marketing with the right formula