Have you ever rented a mailing list?
If you handle estate planning, for example, you can rent a list of AARP members in your area and mail a letter inviting them to your seminar, offering them your ebook on estate planning essentials, or simply offering your services.
If you handle small business matters, you could rent lists of subscribers to publications that cater to start-ups or inventors or small business management issues.
You can rent lists based on public records, buyers of certain products or services, members of designated organizations, or people who have asked for information about just about any subject under the sun.
There are email lists available, too.
Ask Uncle Google or Aunt Bing to show you what’s available for “mailing lists” or “mailing list brokers” and see for yourself.
Not all lists are created equal, of course. Some are great and will produce many clients for you. Some won’t produce any. But you can test any list by mailing (or emailing) to a small portion of the list to find out. If you get a good return, you can roll out to the rest of the list. If you don’t, you can try something else.
Of course, the best lists are the ones you create yourself. They are usually much more responsive and profitable than any list you rent.
Everyone on that list knows who you are and what you do. They came to your site and asked you to send them information. That means they’re either interested in hiring a lawyer who does what you do, right now, or they’re interested in the subject of your information and might hire you at some point down the line.
Some of the people on your list are ready to make an appointment. Others have questions and want to talk to you on the phone. Some aren’t ready to do anything but will be in six months. Some may never hire you but will send you referrals.
The people on your list can also help you build your list even bigger. They will share your website content, for example, with their social media friends and followers or their customers or clients.
Your list could bring you several new clients each month. Or more. All you have to do is send them the information they asked for and stay in touch with them.
Now, if a list like this were available from a list broker, how much would it be worth to you?
A pretty penny, me thinks.
If you think so, too, start building your list. You can use ads or social media, blogging or SEO, speaking, writing, networking, and many other methods of driving traffic to your law firm site or a separate one-page site specifically for that purpose. Visitors fill out a form, providing their email address, and you send them the information.