A friend of mine, a successful lawyer, business owner, and speaker, frequently tells his audiences, “You’re not thinking big enough”. He says most people set goals that are too small and quit when they hit the first obstacle.
Small goals may be achievable but they’re not exciting. They don’t motivate us to overcome our fears or to keep going in the face of defeat. Only big, seemingly unachievable goals have that power.
Bob Proctor says, “If you know what to do to reach your goal, it’s not a big enough goal”. He says,
“Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core that you can’t get it out of your mind. If you do not get chills when you set a goal, you’re not setting big enough goals.”
Grant Cardone, author of “The 10x Rule,” makes the same assertion. He says that the biggest mistake people make in life is not setting big enough goals. We should set goals that are 10X greater than what we believe we can achieve, he says.
I know what you’re thinking. You’re thinking that this is a dream, not a goal. A goal is something we have some basis for believing we can achieve.
Dream? Goal? I’m not sure it matters what you call it. All I know is that if we’re not excited about it, we’re not going to give it much energy. And we need a lot of energy to achieve anything great. Cardone says that we should take action that is 10X greater than what we believe is necessary to achieve our goal.
I don’t know about you but if I’m going to work that hard, it better be worth it.
A marketing plan gives you a place to start. Here’s the one I recommend