I’ve got a question for you. Something for you to ponder over this weekend. Don’t just answer and move on, give this a bit of thought because it is important.
The question is, “Would you hire you?” Knowing what you know about your skills and experience and what you really bring to the table, if you needed a lawyer who does what you do, would you hire you?
If you would, great. Write down all of the reasons you would do that. In fact, keep a running list of reasons because you can use these in your marketing. Make sure you do this for each of your practice areas and/or services.
If you would not hire you, why not? If you have doubts about some things, what are they?
Be honest. Nobody else is listening.
What could do you better? What skills do you need to improve or acquire? Where are you “just okay,” when you know you should be great?
Since you might not be able to see these things, or admit to them, you might ask others to help you with this. Ask you clients. Do exit surveys. Do anonymous online surveys and let them tell you what you need to improve. Ask your staff, your partners, and your spouse.
Can you see how this information would be helpful?
Good. Because when you’re done with this question, I have another one for you to answer:
Would you buy your practice?
If it was for sale, would you plunk down the cash to buy it? Would it be a good investment? Or would you just be buying yourself a job, and underpaid one at that?
I don’t have the answers. Just the questions. Because that’s my job, and I’m good at it.