Articles on Marketing Legal Services

  • What I learned about marketing in law school. How I built my practice from scratch, twice.
  • How to increase your income ten-fold in thirty six months. A friend of mine actually did this, using a very simple strategy that everyone can use.
  • How to get people to do what you want them to do. You have at your disposal a very powerful tool, but you must use it wisely, or it could backfire.
  • What to say when the client says, “I want to think about it”. Do you know what to say, and not say? Follow these instructions and you’ll have more clients signing your retainer agreement.
  • How to develop your marketing muscles.Marketing is easier (and more fun) with a workout partner. Here’s why and how to get one.
  • How to get referrals from attorneys you don’t know. Referrals are the best kinds of clients, and other attorneys can send you a lot of business. But you need to know how to ask.
  • Simple steps for building your newsletter mailing list. Your list is everything, and the bigger your list, the bigger the potential for new clients, repeat clients, and referrals. Here’s how to quickly build your list.
  • Referrals: What to do when you can’t reciprocate. You’d like to, but you can’t always send business to everyone who sends it to you. Here’s what you can do instead.
  • Profiting from the “back end”. The real money isn’t made on the initial engagement, it’s made on the “back end”. Just look at the numbers.
  • Marketing in the field. Building your practice is not as hard as you think, if you have a plan.
  • What I learned about marketing in Maui. Opportunity is all around you, even in paradise. Here’s an idea that will allow you to do well by doing good.
  • How to get your clients to pay you. Your clients need your help and you need them to pay, but sometimes, they can’t (or won’t). Here’s what to do to make sure you keep your clients without working for less than you are worth.
  • Marketing checklist: 17 questions to ask before you begin any marketing activity. There are a lot of things you need to think about before you do any marketing. Ask yourself these 17 questions to make sure you are on the right path.
  • How to choose the right specialty. Choosing the right right area(s) in which to specialize is one of the most important decisions you will ever make. To help you decide, ask yourself, and others, these questions.
  • David’s web site diary. Here’s what I have done to create this web site. If you’re interested in starting your own blog, here’s what I did (and why). I will update this page as this site develops.
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