How smart lawyers get better reviews

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I heard from a couple of smart lawyers who shared what they do to get better online reviews.

Sharon said, “I only ask clients for a review if I’m confident they were happy with my services. If they don’t get around to it, I do not repeat the request–I don’t wish to annoy people.”

Joshua said, “One thing we do at our office to control or screen for good reviews is that we do an in-office review first before asking for an online review. If someone had a great experience then we will ask for an online review and follow up with them a few times.”

A few takeaways and suggestions:

(1) Make sure the client is happy before you ask for an online review. 

If the designer I talked about yesterday had done that, she would have known not to ask me to post a review.

At the end of the case or matter, interview the client about their experience with your firm or ask them to fill out a form. Get their feedback and comments. Find out if they would recommend you to others.

If they’re happy, ask them to post their comments online.

If possible, while the client is still in the office, call up the review site of your liking on your computer. Help them register and post their review, or at least show them how to do it (and give them a copy of their in-house review), so they can do it when they get home or back to work.

(2) If the interview or in-house review reveals issues, fix them. And learn from them.

If you fix the problem quickly and completely, or the problem wasn’t your fault and you can make the client see that, it might be okay to ask for an online review. Do another in-office review first, however, before you decide to do that.

(3) It’s okay to remind clients to leave an online review. Remind but don’t push.

At the time they complete the in-office review or interview and agree to post an online review, ask for permission to remind them. “I know you’re busy, I’ll have my secretary send an email reminder, okay?”

Thank them again for their positive review and point out that posting that review online is important. It will help other people who are looking for an attorney, and it will help you.

If you want to get more reviews, and better reviews, this is how you do it.

Earn more without working more. Here’s how 

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