Darth Vader would have made a terrible lawyer

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You have a marketing voice and it can make or break you.

Your marketing voice is the personality you present in your writing, in your presentations, and in conversations. It paints a picture of who you are and what it would be like to work with you. Your voice either attracts people to you or pushes them away.

If you sound arrogant, overly aggressive, or overly formal, you push people away. If you sound weak or overly casual, you do the same.

People expect a lawyer to sound like a professional. Not too hot or too cold. They want you to be strong and confident but even-tempered. Friendly and approachable but not a pushover. They want you to speak to them, not down to them. They want you to be conversational, not academic.

A little toughness. A little charm.

Your marketing voice–on your website, in your newsletter, in your presentations–should resonate with your target market. It should attract them and inspire them to connect with you. It should make them trust you and choose you to represent them.

If your marketing voice is working for you, great. If not, get some help. Get a marketing pro or a writer to look at your writing and presentations and give you some advice. Or hire them and have them do a makeover.

How to write a report that attracts new clients

If you like the information on this site, you'll love my free daily newsletter, "The Prosperous Lawyer," Sign up right here and get my free report, "Marketing Legal Services: The Essentials":

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