My cat is sick. We thought it was a cold he got when we boarded him recently when we were out of town. He’s never had a cold before and we figured he would get better on his own. When he didn’t, we took him to the vet and they said it was a good thing we did because what he had could kill him.
So now we’re in the middle of twice-daily doses of two antibiotics and an antihistamine. Unfortunately, our little guy won’t let us give him a pill and he won’t eat food that is adulterated with anything else so we are forced to deliver his meds by squirting them into his mouth with a hypodermic (minus the needle).
Seamus is a feisty Tuxedo and strong as hell. I hold him while my wife does the deed. I have to let him go each time while she re-loads because he fights me and claws me. I have the scars to prove it.
My wife and I hate doing this to him and he hates having it done. But we go through this routine, twice a day, because it has to be done.
I think that somehow, Seamus knows it has to be done. Yes, he tries to hide every time he sees me coming to grab him, but there’s a look of resignation in his eyes when I do.
Okay, so the point. The point is that whether it’s dosing the cat or marketing legal services, we all have to do things we don’t want to do. That’s life.
The other point is that when you put more of yourself into your emails–your personal life, client stories, observations about world or local events or about people you know–your emails are more interesting to your readers who would rather read about your sick cat than the rule against perpetuities.
It also makes your emails easier to write. And quicker. I shot this out in about five minutes while I waited for the coffee to brew.
Don’t know what to write about? Write about your world and the people (and animals) in it.
If you want more ideas about what to write about, get this
