What’s new? Something, I hope. Because if you and your practice are exactly the same right now as you were last week and last month, I might think you’re not accomplishing anything noteworthy. If I were your client, that might make me nervous.
Your clients want their lawyer to be alive and growing and in tune with the world. They want to know what’s new.
When they come to your office, they don’t want to see an ancient IBM PC, they want to see you with the latest laptops and tablets. When you write to them, they don’t want to hear the same tired things you’ve said before, they want to hear something new.
Most law practices are staid and boring and have little news to report. Don’t be like that. Always have something new going on, and make sure your clients and prospects and business contacts know about it.
Tell them about your new services or new features or new ad campaign. Tell them about your new web page, blog post, or article. Tell them about your new client, new speaking engagement or new employee.
Let clients know that things are happening at The Law Offices of You.
Always having news to report not only shows your clients that you are growing, it gives you a great excuse to contact them. It also allows you to connect with people on an emotional level. When you have exciting news, let them know you are excited and tell them why. If your news involves a serious topic, let them know about your concerns.
But don’t get out of character. You’re still a member of an esteemed profession and you don’t want to appear to be anything but. Your clients want to know that their lawyer is stable and reliable, so avoid radical news and keep news about major changes to a minimum.
But always have news to share.
Look at your calendar and notes for the last 30 days. What did you do that might be considered news? Do the same thing for the next 30 days. What are you working on? What’s going to change?
You can almost always find news to share, but if you are finding that difficult, then, by all means, get busy and create some.
Email is the easiest way to share your news. Here’s how to do it right
