How to become a better and faster writer (and why you must)

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Lawyers write, usually every day. But the writing we do for our work usually leans towards the boring and mundane. We use formulaic language, if not actual templates, and while our writing usually gets the job done, in terms of quality, it’s nothing to write home about (pun intended).

You may be able to get away with boring writing in much of your work, but you won’t get away with it in writing that is intended to bring in that work.

Articles, blog posts, presentations, letters to prospective clients and to other professionals we’d like to know must hew to a different standard. It needs to be interesting and compelling and anything but boring.

Because if someone isn’t required to read something we wrote as part of their work, or because it will otherwise benefit them, they either won’t read it or if they do, they won’t act on it.

Your dull and poorly written article won’t inspire anyone to call you. Your dry as kindling presentation won’t inspire anyone to make an appointment.

If your marketing-oriented writing doesn’t engage readers and draw them to you, you might as well not bother.

You can hire copywriters or ghostwriters, or you can learn how to do it yourself.

Writing every day will help. So will writing first drafts quickly and not editing until they’re done. There are other ways to become a better writer but there is perhaps no easier way than to write about topics that interest you.

Write about subjects you are passionate about. Write about things that inspire you. Write about what turns you on, or what pisses you off.

When you do, you’ll be able to write quickly and easily. You’ll become a better writer. And you will attract more clients who like what you say and how you say it.

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