There are lots of ways to bring in new clients. Referrals, writing, speaking, networking, and other “reaching out” methods all work. But nothing is quicker than advertising.
Done right, an ad can pull in new clients within minutes after it appears.
Not only that, in the online world especially, advertising gives you unprecedented control over your message–where it appears, how often it runs, and who sees it.
You can test different headlines, copy, and offers, to find out what works best. You can start out with inexpensive PPC and classified ads, and when your ads are working, increase your budget to maximize your return.
Maybe you don’t like the idea of advertising. I understand. But don’t hang up the phone until you hear what I propose., because what I propose could be your ticket to quickly growing your practice.
Many lawyers who reject the idea of advertising do so because they think it’s unprofessional or inconsistent with the image they want to portray. Or they believe it “won’t work” for their type of practice or their target market.
I’m not going to debate any of that right now. Instead, I’m going to propose a different idea.
Instead of advertising your firm or your services, what if you advertised a book or a report?
The spotlight wouldn’t be on you, it would be on the report.
Many attorneys write books and other information-based “products”. What’s wrong with advertising them, either for sale or as a free giveaway?
Nothing. Nothing is wrong with that.
Okay, so you have to write a book or report. But you could do that in a weekend.
“The 30 Day Referral Blitz” shows you everything you need to know to quickly write a “Special Report” you can advertise, and use for other marketing purposes.
You could also hire someone to write the report, or help you write it, but don’t overthink this. If you can pass the bar exam, you can write a report that prospective clients will want to read.
Once your report is written, you advertise it and give it to prospects who visit your website (or a separate website dedicated to the report, if you want) in return for signing up on your email list. Your website can handle the sign-ups and delivering your report, automatically.
Your report provides your prospective clients with valuable information on a subject that interests them. It also shows them how you can help them. If they like what they see, and they’re ready to hire an attorney, you’ll probably get the call.
And this can happen immediately. Some prospects will request your report, see what you do, and call you even before they read the report.
Others will read the report, follow links to your (other) website where they can learn more, and then hire you.
Some won’t be ready to hire you, but they’ll be on your email list and you can send them additional information about what you do and how you can help them. When they’re ready to hire an attorney, there you will be–in their minds and their (e)mail boxes.
It doesn’t get simpler–or quicker–than that.
The 30 Day Referral Blitz shows you how to write and deliver your report