Is multiplying your income simply a matter of time?

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Okay, so your practice is a well-oiled machine. You have the staff you need, your marketing is working, and your income is growing. It’s only a matter of time before you reach your bigger goals, right?

Not necessarily.

You may see incremental growth–going from $100,000 to $300,000 over five or ten years, for example–but to go from $100,000 to two million dollars will probably require something more than the passage of time.

It takes a different set of skills, attitudes, and resources to develop a much bigger practice and while experience is a great teacher, it’s usually not enough. If it were, you would consistently see the majority of lawyers who have practiced for twenty years earning significantly more than the lawyers who have only practiced for ten.

We’ve all seen lawyers who rise to to the top of the earning pyramid in a few short years. How do they do it? They started out with, or developed, the skills, attitudes, and resources that made this possible.

If you want to grow, you have to do the same.

You can’t expect to “get big” if you essentially do the same things over and over. Repetition doesn’t necessarily lead to expertise.

You have to do things differently. And do different things. You have to get out of your comfort zone, and you have to be prepared to fail. In fact, failure is a big part of growth because if you’re not failing some of the time, you’re not taking enough chances.

Make a habit of embracing change. Continually ask yourself, “What can I do that I haven’t done before?” and “How can I do this differently?”

Because if you always do what you’ve always done, you’ll always get what you’ve always gotten.

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