I finally converted a Kindle book to paperback. It’s the same book, re-formatted and published on a different platform (CreateSpace), exposing my wares to paperback buyers, libraries and bookstores, and others. I plan to do the same thing with other ebooks.
With very little effort, I am increasing my income. You can do the same.
You already have marketing methods and channels that are working for you. Why not explore ways to extend what’s already working for you into different channels or markets, or increase your exposure in existing markets?
For example, you already get referrals from other lawyers, right? A simple way to get more clients is to find more lawyers who can and will send you referrals. (My Lawyer to Lawyer Referrals course shows you how to do that).
Go through your existing marketing mix and think about how you could find or develop
- More professional referral sources
- More places to run your ads
- More free and paid online directories and referral services you can sign up for
- More places to publish your content
- More cities and venues for conducting live seminars
- More podcasts and blogs to interview you
- More online and offline publications to publish your guest posts or articles
- More social media platforms where you can network, push out content, and gain more followers
- More ways to get more subscribers to your email list
- More professionals to interview for your blog, podcast
- More websites, blogs, podcasts, to target different searches or market segments, or promote different services
- More websites, blogs, podcasts, to target the SAME searches or market segments
- More videos on youtube
- More groups where you can speak and network
- More clients empowered to recognize your ideal client and refer them
- More (new) niche markets, client types
- More ways to use existing content (i.e., re-purpose posts, presentations, videos, ebooks, etc.)
- More new content to publish on existing platforms (i.e., new articles, blog posts, videos, etc.)
- More ways to surprise and delight your clients (so they return, refer, provide positive reviews, and send traffic to your web site)
And so on. Maybe even more bookstores to sell your books.
It’s called working smarter. It’s called leverage. Taking something that’s already working and finding ways to make it work harder. So you don’t have to.
Get more referrals from your clients with MAXIMUM REFERRALS
