When someone asks you, “What’s new?” what is your typical reply? If you’re like most people, you say something akin to, “Not much,” am I right?
If so, you’re missing out on an opportunity to promote yourself and your practice in an easy, non-promotional way.
Instead of deflecting the question, tell people what’s new.
Share some news with them. Tell them about an interesting case you just signed up or just settled. Tell them you just hired someone new or you’re looking for someone. Tell them about moving your office, or that you’re thinking about it.
Your news, however inconsequential it might seem to you, is far more interesting than saying “not much” or engaging in small talk. News has intrinsic energy. It shows you doing things, taking action, moving forward. It tells people that you’re growing and successful.
News gives you a talking point that allows you to start a conversation with someone you just met. It also gives you an excuse to contact people you know with something to share.
Never leave home without something news to share.
What’s that? You don’t have any news? Make some. Write an article or report or a short video and post it on your website. Tell people about it–what it does and who it helps. Invite them to go see it or offer to send them a copy. Ask them to share it with people in their network who might be interested.
If you don’t have a new article, tell them about an old one and ask if they’ve seen it. Or tell them about one that you’re working on or thinking about writing.
There’s always something new.
Now, don’t keep your news under wraps, waiting for someone to ask, “What’s new?” Reach out to clients and professional contacts and share your news. Use your news as the excuse for re-connecting. “Hey, I just wanted to let you know about. . .” or “Hey, I wanted to ask if you saw. . .”
When you meet someone new, after you introduce yourself, tell them about your new article or your updated article or the article that just got mentioned on another website, and invite them to check it out.
When you always have news to share, you’ll always have something to promote. You don’t have to promote yourself or your services. Promote your article or report and let it promote you.
How to write a report worth sharing: click here
