How many people in the world know what you do? How many clients, prospects, friends, and colleagues know the kinds of problems you solve and the services you offer?
Whatever the number, whether it’s in the hundreds or the tens of thousands, all of these people can help you build your practice.
If they can’t send you a referral right now, they can send traffic to your website, share your content, and say nice things about you on social media.
The people who know your name are the shortest distance between you and new clients.
Unlike other methods of marketing, you don’t have to do much more than keep your name in front of them.
Yes, you can teach them how to recognize your ideal client. You can provide them with content they can share. You can tell them what to say and what to do to make a referral. But most of the heavy lifting is done by simply being there, in their minds and their mailboxes, when they need your services again (a self-referral) or know someone who needs your help.
It’s so simple, and yet most attorneys don’t do it.
Most attorneys don’t stay in touch with former clients and other people they know. Or they don’t do it enough. They look for new people, in a costly and time-consuming effort to win their business.
It’s so much easier to leverage the networks of the people who already know, like, and trust you.
Build a list. Email is easy. Add a form to your website, connect an autoresponder, and offer visitors an incentive to sign up.
Tell your clients to join the list, or email them manually.
What do you send them? Honestly, it almost doesn’t matter. Send them anything that might interest them or help them in their role as a consumer or business person.
Ideas, tips, opinions. Articles, blog posts, videos. Something you create or something you find online. Send them information, links to resources, photos, and stories. Send them your favorite cookie recipe, a holiday greeting, or a review of the last movie you saw.
Let them see that you’re not just a legal technician, you are a person they might want to know better.
Stay in touch with the people who know you. It’s the shortest distance between you and new clients.
Learn how to build a list and what to send them. Get this
Very interesting article never though about training friends and associates to know your ideal clients. And this is very helpful when it come to potential clients since the most common way for an individual to find an attorney is by friend referral. As shown in this survey: https://www.mosesandrooth.com/how-people-find-lawyers-in-2015/