You may only be licensed in one jurisdiction but that doesn’t mean you should limit your marketing to that jurisdiction. Prospective clients and the people that refer them are everywhere.
Right now, scores of people in other jurisdictions are planning to move to your area, own property in your area, or are looking to expand their business into your area. Countless professionals in foreign lands have clients and contacts who who fit this description.
Prospective clients and the people who refer them are out there and they need to know about you.
Here are few ways to get started.
First, make sure your website is optimized so that the world can find you. Use keywords in your posts and pages that speak to foreign people who are looking for an attorney like you. Add content to your site about the issues that concern them so that when they find you, they’ll see why you are the right choice.
If you handle immigration, write something for would-be immigrants from countries you want to target. If you handle real estate or tax or estate planning, write something that an out-of-state or foreign national might need to know.
Second, find prospective referral sources in other states and countries who are most likely to have clients and contacts who might need you. Introduce yourself to them, and make sure they know what you do and who you can help. Find out what kinds of clients and information they seek and see what you can do to help them.
Third, reach out to professionals and business owners in your market who currently market to people in other states or countries. You might partner up with someone in the travel or real estate re-location business and write a guide for vacationers, business travelers, or people looking to retire in your area.
It’s a big world out there. You may be local but clients are everywhere.
