Why you don’t have time for marketing

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You know that you should be marketing your legal servicees. You tell yourself, “I don’t have the time,” so you don’t.

The thing is, you don’t have the time because you tell yourself you don’t.

Every time you repeat to yourself (or anyone) that you don’t have the time, or you’re too busy to do something, you close the door on the subject. You do the same thing when you say, “I don’t know how,” or “I don’t know where to begin.”

Maybe you don’t want to do it. You don’t want to write content, network, or engage people on social media. You don’t want to make videos or advertise or do seminars. If you don’t want to do something, that’s okay. You don’t have to.

But if you want to do something, and you honestly think you don’t have time to do it (or to learn how to do it), you’re not going to find the time until you change your rhetoric.

Instead of declaring that you don’t have the time, case closed, turn the thought into a question. Don’t say, “I don’t have the time,” say, “How can I find the time?” In so doing, you will command your subconscious mind to find answers for you.

Ask, “How can I find the time to market my services?” Ask that question several times throughout the day. Do it for a week or a month. Before you know it, you’ll find yourself with more than enough time. (NB: I am told this works best when you ask the question out loud.)

It works the same way for anything you want or any problem you want to solve.

How can I earn more money this year? How can I lose twenty pounds without going to the gym? How can I improve my relationship with [whoever]?

Ask “how,” “what,” “where,” and “who” questions. Who can I ask? Where can I find? What are my options for getting? Questions like these frame the issue in a way that pre-supposes there are solutions, making it more likely that those solutions will be found.

Avoid “why” questions, which usually reinforce the problem. If you ask, “Why don’t I have the time?” your subconscious will find all the reasons, real or imagined, and justify your belief that you don’t have time.

You have the time. You can get what you want. Don’t shut the door on things you want but think you can’t have. Ask questions that lead to solutions.

Ask and it will be given; seek and you will find.

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