Many lawyers tell me they’re doing the best they can to bring in new business. But they’re not. Not even close.
How about you?
Be honest. Are you serious about marketing or is it something you do here and there? Do you do it every day or do you wait until you’re in a slump?
Okay, let’s play “what if”. C’mon, it’ll be fun.
What if you had to bring in ten new clients by the end of this month or. . . you would die? Literally. If you don’t have ten new clients signed up by the close of business at month’s end, terrorists will behead you.
For realz.
If this was true, what would you do? Would your attitude towards marketing your legal services be different? How much time would you spend on marketing? How much money?
The clock is ticking. What would you do?
What are you not doing that you would start doing immediately?
What would you do more? What would you improve?
Would you drain the kids’ college funds and run a bunch of ads, even if you’ve never advertised before? Would you get your ass out the door and get to some networking events? Would you personally call every former client you’ve ever had to see if they have any work or referrals?
If your life depended on it, what (exactly) would you do?
If you’ve ever told yourself you’re doing the best you can to bring in new clients, now you know the truth. If you’ve been honest with yourself, you know you could do more.
Now you have to make a decision. Business as usual, or something different? Your life might not depend on it, but your future sure does.
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