I like LinkedIn. It’s an excellent social media platform for professionals. No LOL cats, vacation photos, or game requests.
Our LinkedIn profiles lets others learn about what we do, and if that’s all it did, that would be great. But LinkedIn is a giant directory of professionals and business owners we can reach out to and network with, and with a little effort, it’s also a mechanism for actively generating more traffic to our sites.
Here is a very basic example to illustrate:
Let’s say you represent small businesses and you connect with commercial real estate attorneys, brokers, bankers, et. al. One of them posts a link to an article on new government programs for small businesses. You like the article and
- Comment on their LinkedIn post, which exposes your brilliance to others and brings traffic to your profile, and then to your blog.
- Comment on their blog, which can also bring traffic.
- Reach out to the author and tell him you like the article, which may lead to future networking opportunities, guest posts, etc. You can do the same with the person who posted the article if they aren’t the author.
- Share the article with your clients and prospects, which earns their appreciation.
- Learn something you can use in your practice and in your marketing.
There are lots of ways to network and share content on LinkedIn. This excellent article on how to use LinkedIn to drive traffic to your blog shows you seven ways to do precisely that. Some of these I’m doing; others are now on my “Next Action” list.
There’s a link in the article to LinkedIn applications you can install to help automate some of these tasks. I use the WordPress app to sync this blog and recommend it. A few applications are designated for legal professionals and I’m going to check them out.
Are you using LinkedIn to get traffic and make new connections?