Comments on: Is this fee splitting or smart marketing? http://www.attorneymarketing.com/2007/10/02/is-this-fee-splitting-or-smart-marketing/ Marketing for lawyers and law firms Tue, 22 Jun 2010 20:49:32 -0800 hourly 1 By: Effective, Ethical Marketing For Attorneys http://www.attorneymarketing.com/2007/10/02/is-this-fee-splitting-or-smart-marketing/#comment-12 Effective, Ethical Marketing For Attorneys Wed, 03 Oct 2007 15:07:32 +0000 http://www.attorneymarketing.com/2007/10/02/is-this-fee-splitting-or-smart-marketing/#comment-12 <p><strong>Book Writing for Referals</strong> David Ward has a great post today over at the Attorney Marketing Center about becoming an author to promote yourself. He suggests having others sell your book for you and you giving them a commission for doing so. My suggestion...</p> Book Writing for Referals David Ward has a great post today over at the Attorney Marketing Center about becoming an author to promote yourself. He suggests having others sell your book for you and you giving them a commission for doing so. My suggestion…

]]> By: BenGlassLaw http://www.attorneymarketing.com/2007/10/02/is-this-fee-splitting-or-smart-marketing/#comment-11 BenGlassLaw Wed, 03 Oct 2007 15:02:31 +0000 http://www.attorneymarketing.com/2007/10/02/is-this-fee-splitting-or-smart-marketing/#comment-11 Writing a book is one of the best things any lawyer can do to promote themselves as the 'obvious expert' and I doubt that any bar challenge would survive First Amendment scrutiny. The books could be offered in a direct mail campaign, sold on Amazon and offered at your website. Here's a cool idea for the affiliate program. If someone does sell it let them keep ALL of the money! You don't care about that. You just want to have your book distributed far and wide. We employ many of these strategies at www.BenGlassLaw.com and indeed, sell "The Truth About Lawyer Advertising, a Consumer Guide to Finding the Right Lawyer for Your Case" at Amazon.com Writing a book is one of the best things any lawyer can do to promote themselves as the 'obvious expert' and I doubt that any bar challenge would survive First Amendment scrutiny. The books could be offered in a direct mail campaign, sold on Amazon and offered at your website. Here's a cool idea for the affiliate program. If someone does sell it let them keep ALL of the money! You don't care about that. You just want to have your book distributed far and wide.

We employ many of these strategies at http://www.BenGlassLaw.com and indeed, sell "The Truth About Lawyer Advertising, a Consumer Guide to Finding the Right Lawyer for Your Case" at Amazon.com

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